Are you in this situation? You just launched your online furniture store. You have invested a lot in marketing your kinds of stuff through both online and offline means. But with all your efforts, your sales level are still stagnant. You decided to visit an expert in online marketing advisory.
You have been advised to enhance your social media and search engine optimization. However, the approach didn’t change your sales with a higher margin. Comparing your offers, you are ahead of your competitors regarding price, quality, and marketing approaches. Yet, their sales level is doubling yours. Here are some of the secrets your competitors are using to earn more sales.
Pricing their items as a set
One of the approaches you may be used to attract customers is single furniture pricing. Here it means that you are setting your prices per furniture other than per set. If you didn’t know, a higher percentage of target customers consist of people moving to new homes or offices. Hence, they are seeking a supplier/seller who can offer a wholesale price for the entire set of furniture. As such, following your approach, you are limiting your chances of making a sale. Remember, even if you charge a higher price for a full set than for individual furniture, the customers will consider that price as cheaper.
Use several marketing strategies
For a startup, you may think to have a website, and a social media page are enough gears to online business success. While these are important marketing approaches, they are not enough to guarantee you a high profit. As you sell your furniture online, you need to have a mix of marketing approaches. This can consist of on-page and off-page optimization paid social media and online advertisement, and email marketing. Also, you should take part in forums discussing furniture issues and current trends. This way, you will enhance your online presence as well as your customer base.
Seek referrals and affiliate marketing
What message do you close your sales with? Do you just tell your customers to thank you and welcome them for future sales? If this is what you do, you are missing something essential. Most people act depending on the message you offer them. If you ask them to come back they will at one point. If request them to refer their friends, certainly they will do it. Hence, if you want to make more sales when selling furniture online, you should always seek referrals from your customers.
And those are the secrets your competitors are using to stay ahead of you. Will you copy or customize them?
— Architecture Magazin (@architecturalMg) 5 de febrero de 2018
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